Privacy Policy, including Cookie Statement

SEG Automotive is pleased to have you visit our website and welcomes your interest in the company and its products.
This Privacy Policy, including Cookie Statement, explains how SEG Automotive (“we” or “us”) collects, uses, shares, and protects personal information when you visit www.seg-automotive.com (the “Website”), in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes. Any personal data collected by our website during your visit is processed confidentially and in strict accordance with legal provisions. Data protection and Information Security are part of our corporate policy.

The Data Controller is:
SEG Automotive Germany GmbH
Lotterbergstrasse 30
70499 Stuttgart
Germany
Phone: +49 711 4009 – 8000
E-mail: contact@seg-automotive.com

For information, suggestions and complaints regarding the processing of your personal data, you can contact our Data Protection Officer via:
Phone: +49 711 4009 - 8000
E-mail: dataprotection.officer@seg-automotive.com

Consent Management
On the website, we use the Consent Management Platform “Usercentrics” by Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany. With the help of the Consent Manager, we obtain your consent to certain data processing activities that require consent (e.g. analytics, tracking, etc.). By using the Consent Manager, we can inform you about the individual cookies and tools used on the site. You can use the Consent Manager to choose which cookies and tools you want to categorically allow or reject. The Consent Manager also provides an overview of the cookies and the option to change or revoke your consent. This enables you to make an informed decision about the transfer of your data and enables us to use cookies and tools in a transparent and documented manner that complies with data protection requirements.
The Consent Manager processes your personal data in order to record your decision about the approval of cookies and tools and to store it for a renewed visit to the website. This includes the corresponding cookie with your consent decision as well as further usage data, e.g., IP address, domain name, time of request, country, browser, and operating system.
Further information and the Consent Manager privacy policy can be found at: https://usercentrics.com/privacy-policy/
We process your personal data for the technical provision of the website on the basis of the following legal grounds:

For the technical provision of the Platform and consent management in accordance with Section 25 subs. 2 no. 2 German Telecommunications Digital Services Data Protection Act (TDDDG), as the processing of the above data is absolutely necessary to enable us to provide you with the use of the website that you expressly requested (i.e., also without or with cookies);
For the performance of a contract or for the performance of pre-contractual activities pursuant to Art. 6 subs. 1 lit. b GDPR, as far as you visit the website to obtain information about the company and our products/services;
For the use of cookie management to fulfill a legal obligation to which SEG Automotive is subject as Controller pursuant to Art. 6 subs. 1 lit. c GPDR. The legal obligation lies in informing you about cookies and obtaining and documenting your consent to data processing;
To protect our legitimate interests pursuant to Art. 6 subs. 1 lit. f GDPR, in order to be able to make cookie management technically available to you. Our legitimate interest is to be able to provide you with an appealing, technically functioning, and user-friendly cookie management, as well as to take measures to protect the cookie management from cyber risks.

Cookies
The website uses cookies. Cookies are small text files stored on your computer and saved by your browser. Cookies do not damage your computer and do not contain viruses.
Technically Necessary Cookies
We use cookies in order to be able to provide certain technical functions of the website. Some of the website’s functionalities cannot be provided without the use of cookies. Therefore, if you wish to access the website, you cannot reject to the use of technically necessary cookies in the Consent Manager.
Most of the cookies used by SEG are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.

SEG uses technically necessary cookies on the legal basis of Section 25 subs. 2 no. 2 German Telecommunications Digital Services Data Protection Act (TDDDG).
The processing of personal data with cookies is based on SEG’s legitimate interest according to Art. 6 subs. 1 lit. f GDPR. SEG’s legitimate interest is to be able to provide you with an attractive, technically functioning, and user-friendly website and to take measures to protect the Platform from cyber risks and to prevent cyber risks for third parties from the Platform.
Analytics and Tracking

When the website is accessed for the first time, you will also be asked whether you wish to consent to the use of additional cookies. Those cookies are used to manage our corporate commercial objectives, as well as solely for anonymous statistical purposes, for more comfortable website settings, or for the display of personalized content.
The following information may be collected:
IP address, the website from which you visit us (referrer), pages viewed, files downloaded (downloads), videos viewed/audio tracks listened to, individual links clicked, search words or search phrases (site search), device information, duration of visit, browser type and version, browser language, cookie ID, date and time of visit, interaction data, opt-in and opt-out data, consent ID, etc. If the visit is a result of online advertising such as banners, video ads, search engine advertising, etc., we also record which banner, ad word, etc. motivated the visit to SEG Automotive website.
You are free to decide whether you want to allow the installation of these additional cookies or not. You can revoke your consent at any time by deleting the cookies that have been set by this website. You can manage your cookie preferences at any time by using the tools and resources listed below. Please note that opting out of some types of cookies may impact your experience on our site and limit the services we are able to offer.

Browser Opt-Out: Most browsers give you the ability to manage your cookies. Your preferences are browser specific and if you come back to our site from a different device or a different browser on the same device, you will need to apply your preferences for that browser or device as well. For more information, please refer to your specific browser’s instructions. The next time you visit the website, you will be asked again whether you wish to consent to the use of additional cookies.
“Cookie Settings” in the website footer: To opt out of certain uses of cookies and tracking tools, navigate from this page to “Cookie Settings” in the footer of the site that you last visited.

• Google Ads Conversion Tracking

By accepting to the use of additional cookies, you also give consent to the use of Google Ads Conversion Tracking, a conversion tracking service of Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland; "Google"). This conversion tracking service records what happens after a click on an ad placed via Google Ads when users subsequently visit the website. In conversions, we measure whether users, after clicking on an ad placed via Google Ads, perform a certain action specified by us on the website (e.g., whether services are ordered). This allows the tracking of which keywords, ads, ad groups or campaigns lead to the desired interaction of the users. The Google Privacy Policy can be found here: www.google.com/policies/privacy/.

• Google Analytics

By accepting to the use of additional cookies, you also give consent to the use of Google Analytics, a web analytics service of Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland; "Google") that analyses your use of the website. You can revoke your consent to the use of Google Analytics at any time by deleting the cookies that have been set by this website. This is possible via the settings in your Internet browser and by deleting all cookies. The next time you visit the website, you will be asked again whether you wish to consent to the use of additional cookies. The Google Privacy Policy can be found here: www.google.com/policies/privacy/.

• Google Tag Manager

By accepting to the use of additional cookies, you also give consent to the use of Google Tag Manager, a tag management system of Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland; "Google"). Via Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes of other tools are integrated via the Google Tag Manager. The Tag Manager allows to control when a particular tag is triggered. The Google Privacy Policy can be found here: www.google.com/policies/privacy/.

• YouTube Plugins (Videos)

We integrate videos into this website by using YouTube plugins from the internet video portal YouTube of youtube.com, (hereinafter referred to as "YouTube"), which is represented by Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). This video player service can be used by user to watch, like, share, comment and upload videos. You will find YouTube's Privacy Policy, which provides further details about how it collects and uses your data, about your rights in this respect and about how to manage your privacy settings options at https://policies.google.com/privacy?hl=en.
SEG Automotive processes your personal and non-personal data on the basis of the following legal basis:

Your consent according to Sec. 25 subs. 1 German Telecommunications Digital Services Data Protection Act (TDDDG) regarding the initial storage and interpretation of data; and
Your consent according to Art. 6 subs. 1 lit. a GDPR.

Information that you provide to us
We collect personal information that you provide through our website when completing the online form or using e-mail to contact us. The information we collect about you include for example: salutation, title, first name and family name, e-mail address, your query, your message to us, any other personal data that you voluntarily choose to provide to us.
If we use our contact form to request information that is not required to establish contact, we have marked it as optional. These details serve us to specify your inquiry and to improve the processing of your request.
We do not intentionally collect sensitive personal data, unless you provide us with such data. While there may be a free text box on the website where you are able to enter any information, we do not intend to process sensitive information. You are not required to provide, and should not disclose, sensitive personal data in the free text box. If you choose to provide any sensitive personal information in this manner, you acknowledge you consent to the collection and processing of this sensitive information.

Your personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in regulations, laws or other provisions to which the personal data controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

Transfer within the Group
SEG Automotive is a global company with subsidiaries worldwide. In special cases it may be necessary for us to share your personal data within our global group of companies, e.g., with subsidiaries or other companies associated with us, which require this data to fulfil its contractual and legal obligations or on the basis of our legitimate interests. This may be for economic, administrative or other internal business purposes; this only applies to the extent that your interests or fundamental rights and freedoms, which require the protection of personal data, do not prevail.
Further companies of SEG Automotive can be found here.

External service providers (contractors)
Your data will be passed on to service partners if they are working on our behalf and support SEG Automotive in the provision of their services.
The aforementioned service providers only have access to such personal information as is necessary for the performance of their respective activities. These service providers are prohibited from disclosing your personal data or using it for other purposes, in particular for their own advertising purposes.
Where external service providers come into contact with your personal data, we have taken legal, technical and organizational measures and carried out regular checks to ensure that they also comply with the applicable data protection regulations or your consent has been obtained.
Your personal data will not be passed on commercially to other companies.

We take security precautions to ensure that the data we have under our control is protected against manipulation, loss, destruction, and unauthorized access or disclosure. Our security measures are being continuously improved in accordance with the state of technological developments.

SEG Automotive does not conduct any profiling and does not use any purely automated decision-making procedures in accordance with Art. 22 GDPR. If SEG should use other procedures in individual cases in the future, you will be informed separately.

When you provide us with personal information, we use it to inform you about our products and services and, where applicable, to include you in surveys about them, provided you have given us your express consent to use your personal data for advertising purposes. If you have granted your consent for such use, but no longer wish to receive advertising from SEG Automotive, you can revoke your consent at any time addressing our data protection team to the addresses mentioned under 1. General Information. Your data is then deleted, or provided that it is necessary for billing and accounting purposes, blocked accordingly.

If personal data is processed by you, you are a "data subject" within the meaning of the GDPR. You have the following rights against SEG Automotive as the data controller. Your rights as a data subject are as follows:

• Right of access: You can request information about whether we are processing your personal data. If this is the case, you have the right to be informed about this personal data as well as other information related to the processing (Art. 15 GDPR). Please note that this right of access may be restricted or excluded in certain cases.
• Right to rectification: In the event that personal data about you are not (or no longer) accurate or incomplete, you may request that these data be corrected and, if necessary, completed (Art. 16 GDPR).
• Right to erasure or restriction of processing: If the legal requirements are met, you may request the erasure of your personal data (Art. 17 GDPR) or the restriction of the processing of this data (Art. 18 GDPR). However, the right to erasure pursuant to Art. 17 subs. 1 and 2 GDPR does not apply if the processing of personal data is necessary for compliance with a legal obligation (Art. 17 subs. 3 lit. b GDPR).
• Right to object: For reasons arising from your particular situation, you may also object at any time to the processing of personal data relating to you by SEG Automotive (Art. 21 GDPR). If the legal requirements are met, we will no longer process your personal information.
• Right to data portability: Under the conditions of Art. 20 GDPR, you have the right to demand us to hand over to you the personal data concerning you that you have provided to us in a structured, common, and machine-readable format.
• Right to withdraw consent: You have the right to revoke your consent at any time. The revocation is only effective for the future; this means that the revocation does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
• Right to complain to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority - in particular in the member state of your residence - if you believe that the processing of your personal data by us violates the GDPR.

The supervisory authority responsible for SEG Automotive is:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg

Heilbronner Straße 35
70191 Stuttgart
Postfach 102932
70025 Stuttgart
Tel.: 0711/61 55 41 0

Email: poststelle@lfdi.bwl.de

However, we recommend that you always first address a complaint to our Data Protection Officer under the addresses mentioned under Section 1.

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the “State” date at the bottom of this Privacy Policy. If we make any material changes in the way we collect, use, and share personal data, we will notify you by prominently posting notice of the changes on the website. We recommend that you check this page periodically for the most current version.

State: 19. February 2026